felipe millán
tallinn, estonia — available for select engagements

Hi, I'm Felipe.

Over a decade of making and breaking things across 5 continents and 2 IPOs. Somewhere in the middle, figuring out what makes companies grow.

These days I'm deep into AI, marketing, and what happens when you combine the two.

let's talk see the 9 projects
10+years gtm
2saas ipos
5continents
20K+influencers
$500Kseed raised
9projects built
scroll or pressjk·?for all keys · drag to rotate
fig. 01 — felipe millán, 11,855 pointsheartbeat loop, 40 bpm · hover the dots to see the photo
01 — originsantiago, cl · 33.45°s 70.67°w

Self-taught, remote-first, always building.

Back in Chile, I co-founded the first entrepreneurship agency in the country. We helped launch 93 startups, with about 65% making it off the ground. That grounding in real early-stage chaos shapes everything I do as an operator.

Based in Estonia for 11 years and fully remote my entire career. As a neurodivergent professional, I have zero patience for friction, so I obsessively simplify the things that slow teams down.

93
startups helped launch
~65%
made it off the ground
02 — scalein orbit · 2 ipos · 1 acquisition

I've seen what scale looks like from the inside.

Part of the teams at SendGrid, Twilio and Semrush through two IPOs and a major acquisition. That pattern recognition comes with me into every engagement.

SendGrid~$1.5B ipo era
EMEA startup community
Nurtured and expanded the startup program across EMEA: 50+ accelerator partners, 550+ startup accounts, 14.2M social reach.
Twilio$3B acquisition
EMEA community strategist
Stayed on after the acquisition to keep the SendGrid program running, helping early-stage startups get connected to mentoring and the platform.
Semrush~$2B ipo era
first global brand evangelist
Worked with 20,000+ marketing influencers worldwide. Part of the team through the IPO.
03 — every rolec-suite · senior ic · founder · mentor

Every role, and what I did in it.

From co-founding Chile's first entrepreneurship agency to leading marketing and sales for Cynoia across 13 countries. Pick any role to go in depth.

c-suite & co-founder — led, owned, built
part of the team at scale — 2 ipos, 1 acquisition
founder years — chile and the early web
mentor, advisor, community
04 — go-to-markethow I see it · then and now

GTM, the way I run it.

I'm a builder-marketer. I run GTM — positioning, community, partnerships, product marketing — and I ship the product too.

It's carried a lot of titles: product marketing, growth, developer relations, community and ecosystem, partnerships, market entry, founding GTM. I care more about the work than the label.

what it covers, when I own it
positioning brand content community partnerships product marketing PLG onboarding sales enablement board reporting shipping the product
how I see it
01Build an audience, don't rent one.Community-driven growth is building an audience around your product instead of paying for attention. Real relationships that drive real pipeline.
02Metrics that connect to revenue.I know the difference between metrics that matter and vanity. When it's your own money on the line, you focus on what brings in customers.
03Product-led by default.PLG is how I naturally think. At Cynoia a full PLG model grew acquisition to 6,000+ users across 13 countries.
04Close the loop between field and product.What users experience goes back to the product team — at SendGrid, feedback from the field to product and developer experience; at Semrush, closing the loop between field and product.
05Different markets, same fundamentals.Markets are different. Teams are different. The basics of building trust and communicating clearly work everywhere.
how it played out
2010 – 2015 · ChileFounder GTM on a tight budgetCo-founded Chile's first entrepreneurship agency — 93 startups helped launch, about 65% made it. Built Guubie, marketing automation for startups.
2016 – 2021 · EMEAEcosystems and communities at scaleNurtured and expanded SendGrid's Accelerate program into Africa, the Middle East and Latin America. At Semrush, a network of 20,000+ marketers.
2021 – 2026 · C-suiteOwning the whole funnelPLG from scratch at Hive Identity. At Cynoia, repositioned to "made in Africa, by Africans, for Africans" — localized into Wolof and Swahili, which unlocked partnerships stalled for over a year.
2026 → · AI eraBuilder-marketerEight products this past year: web apps, macOS apps, Chrome extensions, AI agent systems, services on Cloudflare's edge.
how AI changed it
Discovery moved into the answer.People increasingly ask AI assistants for "best tools for X" instead of running a search. If your site isn't structured for AI crawlers, you're not in the answer. That gap is why I built BoostLLMs.
The marketer can ship the product.The furthest along of this year's products scans websites and generates fixes for how AI systems read them, on a 12-agent pipeline I built end to end.
Speed is cheap. Discipline isn't.On Perch, my job wasn't typing. It was scoping the problem, deciding the open questions, keeping the contracts honest and using the thing until it broke. The agents are fast; the discipline is what keeps the output coherent.

AI is reshaping how marketing gets done — faster than most teams are ready for. I'm not just watching it happen; I built BoostLLMs out of my own need to understand how AI reads and interprets content.

05 — nowtwo products in motion
live · launched 04/2026

BoostLLMs

founder & maker · AI readiness intelligence platform

Audits how well ChatGPT, Gemini and Perplexity can read, understand and trust your content. Built out of my own need to understand how AI reads content. Free audit in under 60 seconds.

stack — Next.js 15 · React 19 · TypeScript · Supabase · Tailwind + shadcn/ui
integrations — Firecrawl · Gemini · OpenAI · OpenRouter · Stripe · Resend · Upstash
get your free audit
in chrome web store review

Artkive

maker · free Chrome extension · a private roster for the artists you discover

Save whole profiles from the portfolio sites you already browse — searchable months later, offline, on your device. One click keeps the whole profile, not the address: name, bio, skills, software, rate, availability and links.

captures from — ArtStation · Behance · Dribbble · Cara · The Rookies · Coroflot · Vimeo
privacy — no account · no cloud · no tracking · roster lives in your browser
artkive.app
7 more on the workbench
06 — the workbench←→pick↵open

The workbench.

Nine projects, six of them MIT-licensed. Pick one to go in depth.

07 — what people saylinkedin recommendation
“Felipe consistently demonstrated an amazingly positive attitude, an aptitude for finding opportunity in every interaction, the capacity to work with people from a broad range of cultures and backgrounds — all the while doing it with a smile. He'd be an asset to any company he joins.”
Len ShneyderSr. Director of Industry Relations & Outbound PM — SendGrid / Twilio more on linkedin
08 — boarding passflight fm-2026
Felipe Millán
SCL
Santiago, Chile
TLL
Tallinn, Estonia
passenger
Millán / Felipe
class
PLG / First
status
available

If you think I could help your team, or you've got something interesting going on, just reach out. No formal pitch needed.

gate — your inbox
hello@fmillan.com
fig. 02 — hover the dots to see the photo